BEYOND Developments Unveils EVERMORE Master Plan on Marjan Beach

BEYOND Developments Unveils Dh25B EVERMORE Project on Marjan Beach

The announcement, made on February 13, 2026, marks BEYOND’s inaugural venture outside Dubai and introduces a French-inspired waterfront development spanning over 7 million square feet of gross floor area. The project is positioned opposite Wynn Al Marjan Island on one of the emirate’s most strategic beachfront plots.

Mahdi Amjad, Founder and Executive Chairman of BEYOND Developments, emphasized the significance of the launch:

“Ras Al Khaimah is witnessing a new phase of development, underpinned by disciplined planning, rising global relevance and the long-term vision of its leadership whose support has been instrumental in enabling our entry into the emirate. EVERMORE stands as a defining milestone in our journey, marking our first expansion outside Dubai and first destination in Ras Al Khaimah.”

The master plan introduces 250,000 square meters of landscaped open spaces, including a central botanical garden, designed as a fully pedestrian-oriented development. Shaded walkways and green connections link the botanical garden to 3.5 kilometers of accessible beachfront, prioritizing walkability and resident well-being.

EVERMORE integrates residential, hospitality, and retail components, including 1 million square feet of hospitality and branded residential offerings. The destination features a festival and events plaza, botanical souqs, an F&B village, and a continuous beachfront promenade, forming a self-sustained cultural and leisure district.

Abdulla Al Abdouli, Group CEO of Marjan, highlighted the project’s importance:

“As the second-largest master plan within our portfolio, it strengthens Marjan Beach’s evolution as a destination where lifestyle, hospitality, and nature come together to shape the future of the emirate. This master plan adds a meaningful new layer to the beach’s evolution and strengthens its positioning as a global lifestyle and investment destination.”

The architectural vision draws inspiration from French classical design, reinterpreting proportion, symmetry, and spatial order through a contemporary lens. Cascading buildings are arranged to maximize uninterrupted sea and landscape views, with wind-flow strategies, shaded pathways, dense greenery, and pedestrian bridges ensuring year-round comfort.

The unveiling took place through an immersive launch experience featuring light installations, layered soundscapes, and theatrical storytelling, translating the spirit of the master plan into a sensory narrative for attendees.

EVERMORE is designed to contribute meaningfully to the Ras Al Khaimah Vision 2030, aligning with the emirate’s evolving urban and economic development strategy. The project’s scale and positioning reflect growing confidence in Ras Al Khaimah’s real estate investment landscape, as developers increasingly look beyond Dubai’s saturated markets.

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